Estudios
- Post-doctorado en Analítica de Datos, UTSA/ITESM
- Doctorado en Dirección y Mercadotecnia, UPAEP
- Maestría en Administración, ITESM
- Licenciatura en Mercadotecnia, ITESM
Experiencia Profesional
Directora Asociada del Departamento Regional de Mercadotecnia y Análisis, actual.
Profesora del Tec de Monterrey, 2004 – actual.
Inteligencia de Mercados, Publicidad, Comunicación y Relaciones Públicas, Tec de Monterrey, Campus Tampico, 2005-2013.
Chief Marketing Officer (CMO), Metis, Asesores en Mercadotecnia,2005 – 2011.
Chief Marketing Officer (CMO), Metis, Asesores en Mercadotecnia, 1997 – 2004.
Gerente de Mercadotecnia y Publicidad, Tiendas de Descuento Arteli,1993 – 1995.
Gerente de Inteligencia de Mercados y Promociones, Grupo TAMEX / Iterrefacciones, 1993.
Cursos impartidos
- Estadística Multivariable
- Inteligencia de Mercados
- Comportamiento del Consumidor
- Estrategias de Mercado
- Mercadotecnia
Certificados
Alibaba. Innovación, Emprendimiento y Estrategias Digitales.
Salesforce. Salesforce CRM.
Google. Anaytics (expiró Sep. ‘20) & Adwords (expiró ‘21).
EMERITUS – Columbia University. Estrategias Digitales.
COADY Institute, St. Francis FX Canada. Buen Gobierno y Herramientas de Rendición de Cuentas Sociales.
CRECE. Emprendimiento y Asesoramiento Organizacional.
Publicaciones
- Paper in Progress: Omnichannel Marketing and Customer Experience in the Fast-Food Coffee Industry.
Engaging Students in Environmental Involvement and Consumer Behavior Learning
En proceso de revisión por el International Journal of Sustainability in Higher Education.
- Engaging Students in Research: A Comparative Case Study Between Engineering and Business, Proceedings of the EDUCON 2020 Conference. University of Coimbra, University of Porto and Polytechnic of Porto, Portugal.
- Increasing College Student Engagement with Social Media and a Dedicated Space: An Exploratory Approach Proceedings of the IGIP - ICL Conference’19.Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bankgok, Thailand.
- Paper and Seminar, Abandoning the Catholic Religion in Mexico: Leading Factors,
34th Annual Macromarketing Seminar, Journal of Macromarketing, Track Chair of Religions and Markets. University of Agder, Kristiansand, NW (June 4 – 7 ’09)
- Paper and Seminar, Catholics, Christians and Evangelists: Perceived and Present Differences in their Positioning. XII Encounter of the Researchers’ Net for the Religious Phenomena in Mexico, Universidad de Aguascalientes, AGS, MX, (April 24 - 28 ’09).
- Paper and Seminar, Catholic Insatisfaction: Religious Abandonment Toward Other Religions Causes. XI Encounter of the Researchers’ Net for the Religious Phenomena in Mexico, Universidad de Quintana Roo, Chetumal, QROO,MX (Apr. 14 – 19, ’08).
- Paper and Seminar, Catholic Insatisfaction: Religious Abandonment Toward Other Religions Causes,1st Interdisciplinary Doctors Dialogue , Universidad Popular Autónoma del Estado de Puebla, PUE, MX (April 5, ’08).